In today’s digital world, there are a plethora of marketing trends that are constantly evolving to meet the ever-changing consumer needs. As these needs change so do the marketing tactics and tools to help marketers stay ahead of the curve. From social media, video marketing, and mobile engagement to artificial intelligence and programmatic advertising, this digital world has it all! With so much happening in the digital marketing space, it can be hard to keep track of what’s new and what’s coming next. 

That’s why Wolf Worldwide has broken it down for you today.


New Digital Marketing Trends?

The biggest change in the digital marketing world is, without a doubt, the introduction of blockchain. While the technology has been around for some time, it has recently become the next big thing in digital marketing. Blockchain is a digital, decentralized, and secure record-keeping system. It’s best known as the technology powering the cryptocurrency, bitcoin. But blockchain can actually be used to store a lot more than just money. It’s the technology behind smart contracts, which are contracts that automatically execute after the terms are met, permission-based sharing, and decentralized reputation systems. 

The rapid growth of blockchain technology has attracted the attention of many marketing professionals. They can use it to develop and implement marketing strategies that incorporate various technologies. So, if you want to stay ahead of the curve, you’ll want to start experimenting with blockchain.

Artificial Intelligence – The Future of Digital Marketing?

Artificial intelligence is the use of computer systems to process information and generate results. Marketing professionals have been using the power of AI for a while now. However, in recent years, it’s really soared in popularity. And the industry has a few theories as to why. One of the main reasons marketers are investing in AI is to increase the effectiveness of their campaigns. With the right technology, companies can automate the creation of content, optimize it for specific devices, and deliver it to relevant audiences. With the mass adoption of VR and AR, AI has become more useful for marketers. It now has the potential to perform more complex tasks, such as building customer personas based on real data and then creating custom, real-life ads. AI is also proving to be a useful tool for fraud detection, by analyzing huge data sets to detect and flag suspicious transactions. Over time, AI’s popularity will likely increase, especially as more and more industries begin using it.


Programmatic Advertising – The Future of Ad Tech?

The rise of programmatic advertising is one of the most notable changes in digital marketing. Many experts predict this trend will only increase in the next few years. Programmatic advertising is where advertisers buy ads at varying levels of placement and format depending on the type of impression, rather than placing a specific ad and then getting a certain number of clicks or impressions. With programmatic advertising, marketers can access a wider range of ad formats, including video, audio, and graphical. They can also opt for more targeted ad placements, including the top spot of the Google or Facebook newsfeed. Advertisers like this method because they can buy ads through programmatic channels at a lower cost than they would if they were buying them on a human-based ad exchange. Additionally, programmatic advertising has become a booming industry, with many experts predicting it will continue to grow.


Virtual Reality and Augmented Reality – The Future of Advertising?

VR and AR are becoming more and more popular in the digital marketing world. And for good reason. Both technologies have the potential to transform the way brands communicate with their customers. VR creates virtual environments that are very realistic. Brands can use VR to create brand new content for their campaigns or engage audiences with interactive experiences. AR, on the other hand, uses technology to overlay computer-generated imagery onto the real world. With this method, marketers can place ads, building on top of a building, billboard, or sign. Perhaps the most exciting thing about these technologies is how they can be used together. This means brands can create more immersive experiences with VR, and then layer them with AR ads. For AR ads, this means creating a virtual environment and then including assets such as real-world objects, images, and text. For VR, it means including a VR environment and then creating assets such as holographic characters and objects.


Chatbots – The Future of Customer Service?

Marketers have been using automated customer service tools for a while now. However, the rise of chatbots is changing the game. A chatbot is an automated tool that helps customers with simple queries, such as when they need help logging in or activating an account. As the popularity of chatbots continues to grow, many experts predict this trend will only become more common. This could be thanks to the rise of mobile-first customer service. With customers increasingly turning to chatbots to get help with their questions, brands will likely be incentivized to improve their service. This could mean offering better support and engaging with customers on a more personal level.


Bottom line: Digital Marketing 2022

The digital marketing world is very exciting, and there are a plethora of changes happening every year. From the introduction of blockchain technology to advancements in AI, marketers have plenty to look forward to. With so much happening in the digital marketing space, it can be hard to keep track of what’s new and what’s coming next. That’s why we have broken down some of the top trends in the industry in the new year. From artificial intelligence to programmatic advertising, these marketing trends will have marketers on the edge of their seats, including us here, at Wolf Worldwide Digital Marketing Agency.