
5 Tips to Multilingual Digital Marketing
From a purely digital marketing standpoint, Google is the undisputed king. Search engine optimization (SEO) insights from Google suggest that websites with a high level of natural language search are 15 percent more likely to appear in Google searches than those with little or no SEO. With so much emphasis placed on digital marketing and customer insight, it’s no wonder that online shoppers favor sites that are easy to navigate and understand. The rise in the use of digital devices has also only accelerated this trend. According to eMarketer, by 2023, mobile internet usage will account for nearly 90 percent of web traffic globally. This means that if you want to reach as many people as possible, it’s essential that your digital marketing efforts encompass multiple